Even if you don’t know the term Autoresponder, chances are you know the technology. If you’ve ever visited a company’s website, completed a brief form to sign up for their email list, and shortly thereafter received an email that said “Thank You for Signing Up”, you’ve been the recipient of an Autoresponder. An Autoresponder is an email that is set up to release automatically after you add a contact to a designed contact list in your email account. Here’s an example of a Thank You Autoresponder.
Here’s what you should know about Autoresponders.
- You can create a series of Autoresponders for different audiences
- You control the release of your Autoresponders – by day and time. You can send new customers a weekly email for the first month, then monthly for the next three months. You can send inactive buyers a message every month for three months in an effort to entice some of them to start working with you again. And so on.
Here are a few reasons you should consider using Autoresponders:
- If you don’t have a good system for introducing your company to new customers
- If you don’t have a good system for sharing ideas with customers after you’ve established ties
- If you continue to add prospects to your database but don’t keep in touch with these potential customers
- If you have other audiences you need to be in front of regularly but you don’t have a system for doing this.
Another way in which Autoresponders can be used is if someone in your organization is personally creating and sending the same emails on a recurring basis. Here’s an example.
One of our clients provides therapeutic services to children. They receive resumes from 80-90 job applicants each week. The process of seeking a position with this company typically takes several months due to the certification applicants must obtain before they are even invited for an interview. To eliminate the excessive volume of personal email exchanges between the company and applicants, we created an Autoresponder Series to guide applicants through the various stages of applying for a position. An important component of this series is educating prospective employees about why this employer is worth the lengthy application process. This helps ensure that the company doesn’t lose qualified applicants during the process.
Properly developed, Autoresponders make your business look totally on the ball.