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B2B Storytelling: Why Your Prospects Remember Stories Better Than Facts
B2B Storytelling: Why Your Prospects Remember Stories Better Than Facts
Troy Sympson
May 11, 2026
Your competitor launched a campaign sharing real customer transformation stories...Read more
The Power of Narrative: How to Harness Storytelling in Case Studies
The Power of Narrative: How to Harness Storytelling in Case Studies
Troy Sympson
April 5, 2024
In B2B marketing, the traditional approach has often focused solely on facts, fi...Read more
Business Blogging Best Practices
Business Blogging Best Practices
Cathy Cain-Blank
November 8, 2018
So you started a business blog. Now what? As we’ve mentioned in the past, busine...Read more
Should Your Website Have a Blog?
Should Your Website Have a Blog?
Cathy Cain-Blank
October 16, 2018
First, the facts: B2C companies that blog get 88% more leads/month than those wh...Read more
Connecting Blogging and Email Marketing
Connecting Blogging and Email Marketing
Cathy Cain-Blank
June 13, 2018
Email marketing is one important tool in your online customer communication arse...Read more
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