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How B2B Companies Should Adapt Content for AI Agents
How B2B Companies Should Adapt Content for AI Agents
Troy Sympson July 10, 2026
Your prospect isn't Googling anymore. They're asking Claude, or ChatGPT, so opti...Read more
B2B Storytelling: Why Your Prospects Remember Stories Better Than Facts
B2B Storytelling: Why Your Prospects Remember Stories Better Than Facts
Troy Sympson May 11, 2026
Your competitor launched a campaign sharing real customer transformation stories...Read more
Answer Engine Optimization (AEO): Why B2B Can't Ignore the Shift to Zero-Click Search
Answer Engine Optimization (AEO): Why B2B Can't Ignore the Shift to Zero-Click Search
Troy Sympson February 9, 2026
Your competitor just answered a prospect's question before they even clicked a l...Read more
The Power of Narrative: How to Harness Storytelling in Case Studies
The Power of Narrative: How to Harness Storytelling in Case Studies
Troy Sympson April 5, 2024
In B2B marketing, the traditional approach has often focused solely on facts, fi...Read more
AI in B2B: Harnessing Artificial Intelligence for B2B Success
AI in B2B: Harnessing Artificial Intelligence for B2B Success
Troy Sympson October 9, 2023
AI in B2B: solution or starting point? Or should it be used at all?Read more
Content Personalization: Creating Compelling B2B Content
Content Personalization: Creating Compelling B2B Content
Troy Sympson March 10, 2023
Content personalization is one of the most popular and valuable techniques of th...Read more
B2B Target Audience: How to Create Different Content for Different Segments
B2B Target Audience: How to Create Different Content for Different Segments
Troy Sympson March 10, 2023
B2B companies are a tough audience. Creating content targeting different B2B aud...Read more
Tips for Choosing a Content Creation Company
Tips for Choosing a Content Creation Company
Cathy Cain-Blank September 9, 2019
In a recent post we talked about outsourcing content creation and why it’s a goo...Read more
Outsourcing Content Creation - Should You Do It?
Outsourcing Content Creation - Should You Do It?
Cathy Cain-Blank September 5, 2019
Even if your company struggles to develop meaningful content in-house, the thoug...Read more
B2B Newsjacking: Should Your Company Be Doing It?
B2B Newsjacking: Should Your Company Be Doing It?
Cathy Cain-Blank May 2, 2019
When you find a news article related to your products, services, or industry, yo...Read more
Top Tips for Building and Executing a Content Marketing Strategy
Top Tips for Building and Executing a Content Marketing Strategy
Cathy Cain-Blank February 6, 2019
According to a survey conducted by the Content Marketing Institute (CMI), 63% of...Read more
Creating Digital Content: What it Takes to Be a Great Content Creator
Creating Digital Content: What it Takes to Be a Great Content Creator
Cathy Cain-Blank January 11, 2019
You’ve heard it so much that you feel jaded by the words: “Content is king.” But...Read more
B2B eBooks — Should Your Business Write Them?
B2B eBooks — Should Your Business Write Them?
Cathy Cain-Blank September 5, 2018
Many businesses today are doing more than simply writing blog posts or email new...Read more
Recent Posts
Google Ads for B2B: Performance Max, AI Bidding, and First-Party Audiences
How B2B Companies Should Adapt Content for AI Agents
How RevOps Consulting Streamlines Lead-to-Revenue
12 Hidden RevOps Inefficiencies Between Sales and Marketing
B2B Storytelling: Why Your Prospects Remember Stories Better Than Facts
Participation Marketing: Why B2B Buyers Want to Engage, Not Just Read
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